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OUR MISSION IS TO HELP ALL WOMEN FIND THE PERFECT FITTING BRA
OUR IN STORE FIT EXPERTS HAVE HELPED 2,489,403 WOMEN TO FIND THEIR PERFECT FIT
Bra Size Check
THE BRA WHISPERER

We joined Shelly Horton to uncover the special powers of our bra stylist Paula Svoboda.

CHRISTMAS GIFT GUIDE

'Tis the season for fabulous lingerie. Whether you're after the perfect gift for your best friend, or if it's a hint to your other half, our gift guide has all the inspiration you need this season!

SWIM

Get ready for your sweetest Summer yet... With innovative design details and flattering cuts to enhance all shapes and sizes, every woman can find the one swimsuit that suits her needs.

FIT & STYLE ADVICE

We believe that sensational fit is everything. Our tips, guides and questions on fit, style and bra niggles will ensure that your search for the perfect bra is simple, fun and easy. 

BABYOLOGY

Can maternity bras be comfortable and functional? The reviews are in!

A CONSCIOUS COLLECTION

The great sports bra debate - crop top or wired bra. We hear both sides of the story...

JESS DEMPSEY

Just like magic - Jess discovers Magic Boost that gives even the A-cup like her a little somethin’ somethin’.

THE BRA WHISPERER

We joined Shelly Horton to uncover the special powers of our bra stylist Paula Svoboda.