About Our Bras
QUALITY WORKMANSHIP, UNRIVALLED FIT AND THE LATEST IN FASHIONABLE DESIGN
Product Innovations
Magic Wire
Magic Wire is our biggest innovation in the way of women’s comfort. Our revolutionary design uses a flexible soft touch wire in the bra, rather than the traditional metal wire.
Expertise in Fit
Bra Fit Guide
From push-up to minimizer, our definitive fit guide will help you find the perfect bra to suit your shape and personal style.

128 YEARS OF INNOVATIONS