Magic Wire

THE ONE FOR FIT, COMFORT AND INVISIBLE SUPPORT

Magic Wire is our biggest innovation yet. The revolutionary design uses soft-touch wire for all the support of a wired bra, with the feeling of none.

All you'll feel is soft fabric against your skin as the wire is fully integrated into the structure of the bra. The cups are moulded for a smooth shape, and the flexible soft-touch wire means it’ll move with you for all day comfort.

Available up to an F cup, the Magic Wire is a fantastic bra that most women can wear, and few will forget.


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Magic Wire’s special design gives up-lifting support, superb shape and flexibility.

It’s available in a range of colours, styles and sizes (cups A-F) so you can dress effortlessly and seamlessly.

When it comes to finding The One, who says you can’t have it all?